London-based fashion imprint LABRUM presents a new collection in collaboration with the Tupac Shakur Estate. The two present a joint collection that is designed for the Fall/Winter 2023 season, highlighting the work of Tupac's influential career.
He had fearlessly stood up against oppressive systems in place and was a strong voice for his community and this is captured once again by LABRUM by channeling London's rich culture and Black British community. Tupac's 'The Rose That Grew From Concrete' poem was also a focus for the new designs. The garments are detailed with emblems such as roses, which are meant to represent strength and resilience. It also has themes of authenticity, belief in one's self, and expression. It features workwear, hoodies, shirts, tees, cargo pants, and gilet vests.
Rapper-Honoring Fall Streetwear
LABRUM Joins the Tupac Shakur Estate on a New Collection
Trend Themes
1. Streetwear Collaboration - LABRUM collaborates with the Tupac Shakur Estate on a streetwear collection for the Fall/Winter 2023 season, showcasing Tupac's influential career and London's rich culture.
2. Cultural Inspiration - The LABRUM collection draws inspiration from Tupac's 'The Rose That Grew From Concrete' poem, incorporating emblems such as roses to symbolize strength and resilience.
3. Authentic Expression - LABRUM's joint collection with the Tupac Shakur Estate embodies themes of authenticity, self-belief, and expression through a range of garments including workwear and hoodies.
Industry Implications
1. Fashion - The collaboration between LABRUM and the Tupac Shakur Estate introduces a unique streetwear collection that merges fashion and cultural influences.
2. Celebrity Licensing - This collaboration signifies the potential for fashion brands to partner with estates and utilize the influence and legacy of iconic celebrities for new creative ventures.
3. Urban Lifestyle - LABRUM's collection speaks to the urban lifestyle and resonates with consumers seeking clothing that represents strength, resilience, and authentic self-expression.