Nike joined forces with footwear retailer Foot Locker in unveiling two brand new takes on the Tuned Air silhouette, which is a reconstructed edition of the Air Max Plus shoe. The Tuned Air pack delivers two colorways -- 'Before the Bite' and 'After the Bite,' which takes a creative approach to a traumatic incident.
The Before the Bite colorway is a merge of white, "Speed Red" and dark gray, whereas the 'After the Bite' colorway takes on a white, "Team Red" and "Speed Red" palette. The two sneakers will be exclusively available at the Foot Locker family of brands, including Foot Locker, Footaction, Champs, Eastbay and more.
Shark Bite-Inspired Sneakers
Nike's 'Tuned Air' Sneakers Imagines Before and After Shark Bites
Trend Themes
1. Shark-inspired Sneakers - The integration of animal-inspired designs creates new ways for companies to set themselves apart and appeal to younger demographics.
2. Trauma-inspired Colorways - Using traumatic events as inspiration for product design can create strong emotions and generate buzz and discussion around a brand.
3. Footwear Retailer Collaborations - Partnering with footwear retailers allows companies to expand their reach and offer exclusive products to a variety of different customer bases.
Industry Implications
1. Footwear Industry - This trend offers potential for disruption in the design and marketing strategies of footwear companies to attract customers with unique and creative product offerings.
2. Sportswear Industry - Sports brands can tap into this trend by creating designs inspired by other animals or natural phenomena to appeal to their target audiences.
3. Retail Industry - Collaborations between retailers and brands offer both parties the opportunity to expand their customer base and reach new audiences.