The Tundra Festival campaign promotes its four large stages, each of which focus on four different styles of electronic music. By personifying these different styles into music gods, the ad campaign takes on a fantastical element that many will appreciate. A multi-armed fairy-like goddess says, "You will rise. I promise, chill out," while a Mad Max-like character exclaims, "It will get serious. I promise, techno."
Conceived and executed by AD McCann Erickson, an ad agency based in Vilnius, Lithuania, the Tundra Festival campaign was art directed by Ernesta Vala with creative direction by Jonas Valatkevicius. Revolving around a serious photoshoot, which was shot by Inga Juodyte, the models where styled by Milda Metlovaite with impressive hair and makeup by Mantas/Ispans and Eden Post.
Music God Ads
The Tundra Festival Campaign Promotes Four Styles of Electronic Music
Trend Themes
1. Personification of Styles - Utilizing personification to represent different styles of electronic music in advertising campaigns can create a fantastical and engaging experience for audiences.
2. Multi-genre Festivals - Promoting festivals that feature multiple genres of music can attract a diverse audience and provide an opportunity for unique marketing campaigns.
3. International Ad Campaigns - Executing ad campaigns for festivals in different countries can showcase creativity and cultural diversity in the music industry.
Industry Implications
1. Advertising - The use of personification in advertising campaigns for music festivals can create innovative and captivating experiences for consumers.
2. Music Festivals - Organizing festivals that showcase multiple electronic music genres can attract a broader audience and offer a platform for collaborative marketing initiatives.
3. Photography and Styling - Collaborating with photographers, stylists, and makeup artists can elevate the visual elements of music festival campaigns and create a unique branding opportunity.