Tuesday Girlfriend, a Los Angeles-based clothing label that's celebrated for its quirky styles and the sense of exclusivity that comes form its underground nature, recently unveiled its 2016 Fall/Winter series.
Along with the apparel, Tuesday Girlfriend launched a corresponding editorial to promote it, which is styled in a way that's reminiscent of Tyler, the Creator's recent Golf Wang collection. This is done purposely, as the label's founder, Darren Vongphakdy, is reportedly a fan of the rapper and therefore wanted to pay tribute to his work.
In order to due this, Tuesday Girlfriend has models pose against a light blue backdrop in ensembles of pastel clothing, making for a commemorative shoot that simultaneously manages to be original with the unique graphics and slogans it adds to the casual apparel.
Underground Pastel Streetwear
Tuesday Girlfriend's Line Boasts Cartoon Images and Subtle Colors
Trend Themes
1. Quirky Streetwear - Opportunity for brands to explore unconventional and quirky designs in streetwear fashion.
2. Underground Exclusivity - Potential to create a sense of exclusivity and underground appeal in clothing labels.
3. Cartoon Graphics - Innovation opportunity to integrate cartoon images and symbols into streetwear fashion.
Industry Implications
1. Clothing Label - Disruptive potential for clothing labels to incorporate underground and exclusive elements into their designs.
2. Fashion Editorial - Opportunity for fashion editorials to experiment with unique styling and pay homage to influential figures in the industry.
3. Graphic Design - Potential to create disruptive and original graphics and slogans for streetwear fashion brands.