Underground Pastel Streetwear

Tuesday Girlfriend's Line Boasts Cartoon Images and Subtle Colors

Tuesday Girlfriend, a Los Angeles-based clothing label that's celebrated for its quirky styles and the sense of exclusivity that comes form its underground nature, recently unveiled its 2016 Fall/Winter series.

Along with the apparel, Tuesday Girlfriend launched a corresponding editorial to promote it, which is styled in a way that's reminiscent of Tyler, the Creator's recent Golf Wang collection. This is done purposely, as the label's founder, Darren Vongphakdy, is reportedly a fan of the rapper and therefore wanted to pay tribute to his work.

In order to due this, Tuesday Girlfriend has models pose against a light blue backdrop in ensembles of pastel clothing, making for a commemorative shoot that simultaneously manages to be original with the unique graphics and slogans it adds to the casual apparel.
Trend Themes
1. Quirky Streetwear - Opportunity for brands to explore unconventional and quirky designs in streetwear fashion.
2. Underground Exclusivity - Potential to create a sense of exclusivity and underground appeal in clothing labels.
3. Cartoon Graphics - Innovation opportunity to integrate cartoon images and symbols into streetwear fashion.
Industry Implications
1. Clothing Label - Disruptive potential for clothing labels to incorporate underground and exclusive elements into their designs.
2. Fashion Editorial - Opportunity for fashion editorials to experiment with unique styling and pay homage to influential figures in the industry.
3. Graphic Design - Potential to create disruptive and original graphics and slogans for streetwear fashion brands.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES