Études Fall/Winter 2018 collection was unveiled at Paris Fashion Week and showed off stylish design and striking silhouettes. The influence for the pieces seemed to range in scope from distant Greek fashion to journalism-inspired wear. Photojournalist vests, colored knitwear, hoodies, sleek trousers, wool-based outerwear, over-sized scarfs and a host of shoes were all shown in beautiful ensembles. While the outerwear and over-sized pieces were quite impressive, the real impact of the showing came in the unveiling of an Études and adidas collaboration. Shown in the form of sneakers and a few pieces of apparel, the collaboration between the collective and company looks stylish and quite promising.
Études Fall/Winter 2018 collection was a truly impressive showing from the creative collective. Études cross of styles comes from the groups' ethos as a blend of European streetwear and modern tailoring. The collective features designers hailing from Paris and New York, and focuses a strong emphasis on experimentation and collaboration of the two styles.
Collective-Created Streetwear
Études Fall/Winter Collection Shows off the Groups' Collaboration
Trend Themes
1. Collective-created Streetwear - Opportunity for fashion companies to embrace collective creativity and collaborate with local designers.
2. Journalism-inspired Wear - Opportunity for fashion companies to draw inspiration from other industries and create unique designs.
3. Collaboration with Sports Brands - Opportunity for fashion companies to collaborate with popular sports brands to create stylish and functional apparel.
Industry Implications
1. Fashion - Collective creativity and cross-industry collaboration can bring disruptive innovation to the fashion industry.
2. Journalism - Companies in the journalism industry can use their unique style and aesthetic to inspire unique fashion designs.
3. Sports - Brands in the sports industry can collaborate with fashion companies to create stylish and functional sports apparel that truly appeals to consumers.