Avignon-based store ACTE.2 and publishing house 1991 team-up on an exclusive capsule of graphic-heavy tees and the T-shirt photoshoot takes place in the Parisian screen printing studio where the pieces in the Spring/Summer collection were produced.
Modeled by actor Ryan Ben Yaïche, the silhouettes boast some exceptionally grungy and provocative fabrics. With slogans like 'Let Everyone Judge You' and 'Outside the Dream Syndicate,' the ACTE.2 x 1991 collaboration is thought-provocative. The tees are minimalist in design with a color palette of white, black and gray. While the front of the pieces is relatively clean-cut and unbusy, the T-shirt photoshoot reveals the garments' stencil-like and somewhat dystopian full-back graphics. These stencils are what make the ACTE.2 x 1991 collab worth looking into.
On-Location T-Shirt Photoshoots
ACTE.2 and 1991 Launch a Collaborative & Graphic-Heavy Capsule
Trend Themes
1. Graphic-heavy Tees - Disruptive innovation opportunity for fashion industry to explore new graphic-heavy tee designs and stenciling techniques for artistic expression.
2. On-location Photoshoots - Disruptive innovation opportunity for photography industry to offer on-location photoshoots as a unique and personalized experience for clients.
3. Thought-provocative Slogans - Disruptive innovation opportunity for marketing industry to create thought-provoking slogans that stand out and resonate with consumers on a deeper level.
Industry Implications
1. Fashion - Fashion industry can leverage the collaboration's use of provocative fabrics and minimalist design details for new collections.
2. Photography - Photography industry can capitalize on offering unique and personalized on-location photoshoots to clients for a memorable experience.
3. Marketing - Marketing industry can explore creating thought-provoking slogans that resonate with consumers on a deeper level and differentiate their brand in a crowded market.