Tsar carpets launched its most experimental and bold rug collection to date. Titled the Forma collection, the line embodies "the dawn of a new beginning." It features 25 hand-tufted rugs completed with abstract shapes, bold colors, and unique material combinations.
The project was developed during the COVID-19 lockdown, and was inspired by the natural materials seen on daily lockdown walks - such as moss, rocks, and cracked earth. The notion of escapism informed the design, hence a strong color palette and bold use of abstract designs make up the Forma collection aesthetic.
The shapes and patterns of each rug are uplifting, imaginative, and experimental. Forma rugs are hand-tufted using New-Zealand wool, Tencel, ribbon yarn, and Lurex. Customers can work directly with Tsar carpets for custom alterations.
Experimental Rug Designs
Tsar Carpets' New Collection Boasts Bold Colors and Abstract Patterns
Trend Themes
1. Experimental Rug Designs - The Forma collection by Tsar Carpets embraces bold colors and abstract patterns inspired by natural materials seen during lockdown period, creating opportunities for new design aesthetics in interior decor.
2. Inspiration From Natural Materials - The use of moss, rocks, cracked earth and other natural materials as inspiration for the Forma collection by Tsar Carpets creates opportunities for other interior decor industries to embrace and incorporate natural elements to their products and designs.
3. Customized Handmade Rugs - The Forma collection by Tsar Carpets offers customers an opportunity to work directly with the company for custom alterations to their rugs, creating opportunities for other handmade rug producers to offer customizations to their products.
Industry Implications
1. Interior Design and Decor - The Forma collection by Tsar Carpets introduces new design aesthetics in interior decor, inspiring opportunities for other companies in the industry to explore creative and experimental designs.
2. Sustainable Materials - The use of natural materials in the Forma collection by Tsar Carpets highlights the opportunities for other industries to explore the use and integration of sustainable materials in their products and designs.
3. Handmade Rug Production - The Forma collection by Tsar Carpets emphasizes the value of handcrafted and custom-made rugs, creating opportunities for other handmade rug producers to market the uniqueness and individuality of their products.