Truly Vodka Seltzer is the first spirits-based seltzer from Truly Hard Seltzer, a beloved hard seltzer brand, and it shares the taste of premium six-times-distilled vodka and real fruit juice. This new vodka-based seltzer is fittingly being launched to coincide with National Vodka Day and it shares refreshment in the form of four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.
The crisp, naturally gluten-free Truly Vodka Seltzers speaks to "drinkers living their premium years" with 5% ABV and just 110 calories with two grams of sugars.
This new product for discerning drinkers pays tribute to the brand's roots. As Boston Beer Company Director of Product Development Casey O'Neill describes, "You could say the traditional vodka seltzer was my inspiration for Truly Hard Seltzer from day one for its refreshing taste and endless possibilities."
Spirits-Based Seltzers
Truly Vodka Seltzer is Made with Six-Times-Distilled Vodka & Fruit Juice
Trend Themes
1. Spirits-based Seltzers - Combining spirits with seltzer provides an opportunity for brands to target a more discerning, premium market.
2. Vodka-based Hard Seltzer - The launch of Truly Vodka Seltzer caters to the growing market demand for low-calorie, gluten-free alcoholic drinks.
3. Fruit Juice Flavored Seltzers - There is a trend towards incorporating real fruit juices in alcoholic seltzers to create a refreshing taste and appeal to health-conscious consumers.
Industry Implications
1. Alcoholic Beverages Industry - Brands within the alcoholic beverage industry can explore adding spirits to their seltzer offerings to differentiate from competitors and tap into new markets.
2. Gluten-free Products Industry - The trend towards gluten-free alcohol presents opportunities for brands within this industry to expand their product offerings and appeal to consumers with dietary restrictions.
3. Fruit Juice Industry - Collaborations between fruit juice companies and alcohol brands to create spirits-based seltzers with natural fruit flavors provide opportunities for growth within the fruit juice industry.