ILIA is offering a new collection of products called the True Skin Serum Foundations, which offers both aesthetic and functional benefits for the skin.
The product offers medium coverage and is infused with hydrating and soothing ingredients like aloe, rosehip oil, jojoba oil and marula oil — which the brand claims are able to actively calm redness in addition to its foundation covering it up. There are 10 products in the True Skin Serum Foundation collection, which are limited for people with medium to dark skin tones, but which accommodate a variety of undertones for individuals with light to medium skin.
This product’s medium coverage and hydrating formula ensures it offers optimal results for people who are seeking natural-looking coverage.
Serum-Infused Foundations
ILIA’s True Skin Serum Foundation Offers Hydrating Coverage
Trend Themes
1. Serum-infused Makeup - Incorporating hydrating and soothing ingredients into makeup products such as foundation enhances their aesthetic and functional benefits.
2. Functional Cosmetics - Innovations that provide both aesthetic and functional benefits, such as calming redness, are becoming more popular in the cosmetics market.
3. Natural-looking Coverage - Consumers are increasingly seeking makeup products that offer light to medium natural-looking coverage with added benefits such as hydration or anti-redness.
Industry Implications
1. Cosmetics - Cosmetics companies can incorporate hydrating and soothing ingredients into their products to enhance their benefits and appeal to consumers seeking both aesthetic and functional benefits.
2. Skincare - Skincare companies can expand into the makeup market by offering functional products that provide added benefits such as hydration or anti-redness.
3. Beauty Retail - Beauty retailers can attract customers by offering makeup products with added benefits beyond coverage, such as hydration or calming redness.