True North Energy, a fuel and convenience store chain, has introduced its new truerewards loyalty program and mobile app. Utilizing PDI’s advanced loyalty technology, truerewards provides members with initial savings of $0.25 per gallon on their next fuel purchase upon enrollment.
In addition to fuel savings, truerewards members earn further discounts for in-store purchases, with an extra $0.05 per gallon discount for every $25 spent. The new truenorth app enhances the customer experience by offering exclusive deals, discounts, giveaways, and the ability to track progress in coffee and fountain drink clubs.
Developed on the Rovertown app platform, the truenorth app also integrates with Shell Fuel Rewards. This integration allows members to link their Shell Fuel Rewards account within the app, enabling them to accumulate savings of at least $0.10 per gallon for regular fuel trips.
Loyalty-Based Fuel Savings
True North Energy Unveils a New Loyalty Program Called truerewards
Trend Themes
1. Loyalty Program Integration - Combining multiple loyalty programs within a single app provides a streamlined user experience and maximizes consumer savings.
2. Mobile App Rewards - Offering app-exclusive deals and tracking functionalities enhances customer engagement and incentivizes frequent store visits.
3. Cross-promotional Savings - Integrating fuel discounts with in-store purchases encourages higher consumer spending across different product categories.
Industry Implications
1. Fuel Retail - Fuel retailers can leverage advanced loyalty programs to increase customer retention and drive fuel sales.
2. Mobile App Development - Developers focusing on loyalty and rewards apps can benefit from creating integrated solutions that combine multiple incentive systems.
3. Convenience Stores - Innovative loyalty programs that tie in-store purchases with fuel discounts can boost both fuel and retail merchandise sales.