True North Energy, a fuel and convenience store chain, has introduced its new truerewards loyalty program and mobile app. Utilizing PDI’s advanced loyalty technology, truerewards provides members with initial savings of $0.25 per gallon on their next fuel purchase upon enrollment.
In addition to fuel savings, truerewards members earn further discounts for in-store purchases, with an extra $0.05 per gallon discount for every $25 spent. The new truenorth app enhances the customer experience by offering exclusive deals, discounts, giveaways, and the ability to track progress in coffee and fountain drink clubs.
Developed on the Rovertown app platform, the truenorth app also integrates with Shell Fuel Rewards. This integration allows members to link their Shell Fuel Rewards account within the app, enabling them to accumulate savings of at least $0.10 per gallon for regular fuel trips.