Just in time for the colder weather, Truand Truand recently released its second collection. Staying true to its value, the new capsule includes comfort-focused, warm pieces including hoodies, long sleeve dresses, and ski sets. These pieces are perfect for working from home, going to the office, or a weekend "staycation."
Truand Truand is committed to creating sustainable clothing in Canada made by local seamstresses. The brand, which was launched last summer, was created out of the desire to offer stylish, casual clothing to women who don't feel represented by the fashion world, which values youth and isn't inclusive of all sizes. Most of the brand's clothing is made from recycled and organic materials and distributed sustainably, without following trends or seasons.
Inclusive Comfort-Focused Apparel
Truand Truand Debuted its Second Collection with Cozy Pieces
Trend Themes
1. Sustainable Clothing - Investing in sustainable, eco-friendly clothing materials and distribution can be a disruptive innovation opportunity for clothing brands.
2. Inclusive Fashion - Creating clothing lines that cater to underrepresented demographics can be a disruptive innovation opportunity for the fashion industry.
3. Comfort Fashion - Designing comfortable yet fashionable clothing for both work and leisure can be a disruptive innovation opportunity for the clothing industry.
Industry Implications
1. Clothing - Incorporating sustainable and inclusive practices into clothing production can disrupt the fashion industry.
2. Fashion - Integrating comfort-focused designs into fashionable clothing lines can result in a disruption of the fashion industry.
3. Sustainability - Creating sustainable fashion can revolutionize the fashion industry and contribute to a more eco-friendly future.