Just in time for the hottest summer days, Alo has joined forces with Tropic of C to launch the highly anticipated Tropic of C x Alo collaboration.
For those unfamiliar, Tropic of C is an eco-lifestyle brand created by model Candice Swanepoel, while Alo is an activewear brand. Together, the two brands have joined forces to create a swimwear collection that will be a staple in closets for years to come. The new collection features three styles, each of which was handwoven in Northern Peru by indigenous female artisans. The crochet pieces come in multiple colors and signature styles like bikinis and one-pieces. The collaboration is topped off with a crocheted bucket hat in a 'Sunset Stripe' hue.
The new Tropic of C x Alo lineup is now available online and in select boutiques.
Handwoven Swimwear Staples
The Tropic of C x Alo Collaboration is Available Now
Trend Themes
1. Eco-friendly Fashion - The Tropic of C x Alo collaboration's use of eco-friendly materials and handwoven techniques highlights the opportunity for disruption in sustainable fashion practices.
2. Artisanal Handcrafting - The handwoven swimwear by indigenous female artisans in Northern Peru presents an opportunity for artisanal handcrafting in fashion production.
3. Collaborations - The Tropic of C x Alo collaboration shows the potential for fashion brands to collaborate and co-create collections that resonate with their audiences and values.
Industry Implications
1. Fashion - The Tropic of C x Alo collaboration spotlights the use of sustainable and artisanal practices in the fashion industry.
2. Activewear - As an activewear brand, Alo's foray into swimwear through collaboration with Tropic of C presents an opportunity for disruption in the activewear and swimwear markets.
3. Handicrafts - The handwoven swimwear by indigenous female artisans in Northern Peru opens up possibilities for the handicrafts industry in fashion production and beyond.