Streetwear brand Extra Butter's latest tribute fashion collection commemorates the 30-year anniversary of romantic comedy 'Coming to America.' The cult classic stars Eddie Murphy and follows the protagonist's quest of finding a wife that will love him despite his royal heritage.
Extra Butter's tribute fashion line draws inspiration from the film's aesthetic and characters, ultimately producing graphic-rich casual wear that will definitely delight the Coming to America fan. The t-shirts from the movie-inspired collection boast images that depict the main character, Prince Akeem, as well as "the many faces Eddie Murphy played in the film." In addition, Extra Butter subtly references some of the fictitious businesses from Coming to America — Soul Glo hair products and fast food restaurant McDowell's.
Celebratory Film Streetwear Capsules
Extra Butter's Tribute Fashion Line Honors Coming to America
Trend Themes
1. Film-inspired Streetwear Collections - The trend of creating fashion lines inspired by classic movies and TV shows may disrupt the fashion industry by creating unique and highly sought-after collections.
2. Nostalgia-based Marketing - Tapping into consumers' sense of nostalgia may become a popular marketing strategy, as seen with Extra Butter's commemorative 'Coming to America' collection.
3. Celebrity-inspired Clothing Lines - The popularity of celebrity clothing lines may continue to grow, especially if they reference iconic movies and characters.
Industry Implications
1. Fashion and Apparel - Extra Butter's tribute fashion line shows the potential for commemorative collections to attract niche audiences and increase brand loyalty in the fashion industry.
2. Entertainment and Media - The success of film-inspired fashion collections provides new opportunities for cross-promotion and merchandising within the entertainment industry.
3. Marketing and Advertising - The trend of tapping into nostalgia and pop culture references in marketing and advertising may become more common in various industries, including fashion.