Tribero was assigned to create the branding identities for the Standard East Village Cafe, and decided to bring out the historical roots of the place.
The surrounding area had been a hub historically for poets and writers, so Tribero wanted to show this in their designs. The menu is done in a typewriter font, making a connection to times gone by when people wrote on such devices. The backs of the menus are covered in word play and various bits of poetry, all of which were done after the team went into an old typewriter store in Manhattan to try out the diverse range of devices. After settling on one, they came up with the copy for the Standard East Village Cafe identities. Photo Credits: designboom, triborodesign
Poetry-Inspired Branding
Tribero Creates Identities for the Standard East Village Cafe
Trend Themes
1. Poetry-inspired Branding - Using poetry-inspired branding to connect with a location's historical roots presents an opportunity for creative and unique identity designs.
2. Word Play Menu Design - Incorporating word play and poetry into menu design offers a chance for businesses to add an imaginative touch to their branding and create a memorable experience for customers.
3. Typewriter Font Design - Using a typewriter font in brand identities can create a nostalgic feel and add a touch of uniqueness to a business's branding.
Industry Implications
1. Hospitality - Using poetry-inspired branding in the hospitality industry can create a memorable experience for customers and differentiate a business from competitors.
2. Design - Incorporating word play and poetry into design, particularly typography, presents an opportunity for designers to create unique and interesting visuals.
3. Marketing - Using poetry-inspired branding and word play in marketing campaigns can capture audience attention and offer a new approach to advertising that breaks away from conventional methods.