Treslúce Beauty, the beauty brand founded by influencer-turned-entrepreneur Becky G, recently expanded its portfolio with the introduction of new cheek-specific products. The new products include the Ready To Bounce Cream Blush, the B202 Duo Fiber Blush Brush, the Lucete Highlighter Palettes, and the B200 & B201 Highlighter Brushes.
The Ready To Bounce Cream Blush is a unique jelly textured formula cream blush that can be used on both your lips and your checks. The waterproof formula is available in six dynamic shades to complement all skin tones and can be applied with your finger or the new Duo Fiber Blush Brush.
The Lucete Highlighter Palettes, on the other hand, are created with ultra-reflective technology to achieve an eye-catching glow. The blush is formulated with sustainably sourced vitamin E and Mexican blue agave to offer a unique softness.
Latinx-Owned Beauty Brands
Becky G's Treslúce Beauty Expands into the Cheek Category
Trend Themes
1. Latinx-owned Beauty Brands - Opportunity to invest in and support diverse beauty brands like Treslúce Beauty.
2. Jelly Textured Makeup - Disruptive innovation opportunity in creating unique, multifunctional, and waterproof jelly textured makeup products.
3. Sustainable Beauty - Opportunity to create beauty products with sustainably sourced ingredients in order to appeal to a growing eco-conscious demographic.
Industry Implications
1. Beauty Industry - Exciting developments happening across the beauty industry and opportunities to invest and innovate abound.
2. Cultural Retail - Opportunity to tap into the growing demand for cultural retail and support diverse and minority-owned businesses.
3. Eco-friendly Products - As consumers become more eco-conscious and demand sustainable products, there is an opportunity to create and invest in beauty and personal care products with environmentally friendly ingredients and packaging.