The 'Treasure EmporiYum' is a specially curated center-store display that is dedicated to
directing consumer attention to "hidden gems in [Kroger's] Our Brands roster."
Supermarkets are usually set in large spaces, where consumers can feel overwhelmed. An eye-catching fixture like the 'Treasure EmporiYum' can go a long way in directing attention to select products as it very explicitly places emphasis on them. From craft sodas and snacks to ice creams and hors d'oeuvres, there is really no limit to what Kroger will infuse its food merchandising concept with.
The idea is said to celebrate a "trove of fantastically unique finds." Highlighting the uniqueness of each product, the 'Treasure EmporiYum' has its own dedicated website page as well, marking a full circle for the aesthetics of the product which occupy both digital and physical spaces.
Attention-Catching Centre-Store Displays
Kroger's 'Treasure EmporiYum' Spotlights Select Products
Trend Themes
1. Center-store Displays - Creating eye-catching fixtures dedicated to showcasing select products can help direct consumer attention and increase sales.
2. Food Merchandising Concepts - Infusing unique and diverse products into a curated display can enhance the shopping experience and promote discovery.
3. Digital-physical Integration - Combining digital and physical spaces through dedicated website pages can create a cohesive and immersive brand experience for consumers.
Industry Implications
1. Supermarkets - Supermarkets can benefit from implementing attention-catching center-store displays to improve product visibility and drive sales.
2. Craft Beverage and Snack - Craft beverage and snack companies can leverage curated displays like the 'Treasure EmporiYum' to showcase their unique and lesser-known products.
3. Culinary and Foodservice - The culinary and foodservice industry can explore opportunities to incorporate eye-catching displays to highlight specialty foods and enhance customer experience.