Traverse City, a craft whiskey distillery from the eponymous Michigan town, understands that garnishes can often make or break a cocktail and because of this, it has released its own cocktail cherries. Harvested from local orchards, the cherries used in the final product are beautifully robust, firm and dark burgundy in color. To produce the cocktail cherries, Traverse City mixes the fruit with its City Straight Bourbon, heats them in copper pots and jars them. The slow cooking process burns off all the alcohol from the bourbon and each jar is finished in a "hot-filled" process, which kills off all possible bacteria.
The finished cherries are quite large and unlike regular cocktail cherries, they maintain a certain bite. Instead of turning into a mush of fruit and sweetness, the Traverse City cocktail cherries feature a distinct chocolate character and an undertone of earthiness.
Premium Cocktail Cherries
Traverse City Cocktail Cherries Elevate the Simple Cocktail Garnish
Trend Themes
1. Craft Cocktail Garnishes - The trend of creating unique and high-quality garnishes for cocktails is growing as customers seek elevated drinking experiences.
2. Locally Sourced Ingredients - Consumers are increasingly interested in the origins of their food and drinks, and using locally sourced ingredients can appeal to this trend and potentially offer a unique selling point for businesses.
3. Artisanal Cocktail Products - The market for artisanal cocktail products is expanding, as customers are willing to pay a premium for high-quality and unique ingredients to enhance their drinking experience.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of creating unique and high-quality garnishes for cocktails by experimenting with local ingredients and unique flavor combinations.
2. Specialty Food and Beverage Retailers - Specialty food and beverage retailers can cater to the trend of using locally sourced ingredients in cocktails by sourcing and promoting unique and high-quality products from local producers.
3. High-end Bars and Restaurants - High-end bars and restaurants can appeal to the market for artisanal cocktail products by offering unique and high-quality ingredients, potentially creating a competitive edge and increasing customer interest.