Tokyo-based fashion label unveils the lookbook for its Fall/Winter 2022 season with the Traverse capsule of apparel led by talented designer Takashi Hiratsuka. It was designed with the inspiration of dub music and Adrian Sherwood's work. Specifically, the brand focuses on the English record label that is recognized mostly as On-U Sound Records which stemmed from the late 70s.
The latest seasonal capsule is full of neutral tones as the base color palette. This details silhouettes that are oversized and baggy including twill pants and special damask jacquard knitted tops. Some notable items in the capsule include the long coat made from corduroy materials accented by its large front pocket, followed by a chunky cardigan.
70s Music-Themed Fall Fashion
BLAHW Unveils the Traverse Collection for the FW22 Season
Trend Themes
1. 70s Music-inspired Fashion - The trend of fashion collections inspired by 70s music creates disruptive innovation opportunities in the fashion industry by combining nostalgia with modern design.
2. Dub Music-inspired Apparel - The trend of clothing lines inspired by dub music creates disruptive innovation opportunities in the music merchandise and fashion industries by tapping into niche fan bases.
3. Oversized Silhouettes - The trend of oversized and baggy silhouettes creates disruptive innovation opportunities in the fashion industry by redefining traditional standards of fit and comfort.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the 70s music and oversized silhouette trends to create unique and marketable collections that appeal to a wide audience.
2. Music Merchandise Industry - The music merchandise industry can capitalize on the dub music-inspired apparel trend to create exclusive and targeted lines that appeal to niche fan bases.
3. Textiles Industry - The textiles industry can capitalize on the demand for new materials and fabrics to create innovative and sustainable alternatives that meet the needs of the fashion industry's evolving trends.