For Spring/Summer 2023, the contemporary brand Norse Projects combines the affordances of travel-friendly fashion with the subtle sophistication found in sporty urban garments. The cross-over of inspiration caters perfectly to the "urban-meets-outdoor environment" and is ideal for on-the-go individuals.
The Spring/Summer 2023 collection is dubbed 'Travel Light.' The garments are extremely versatile, equipped with fabrics and features that ensure comfort and performance without compromising on style. A stand-out in the travel-friendly fashion capsule is the Birkholm Travel Light vest which is equipped with Thermore® Ecodown® insulation—a warm and breathable material. The piece is excellent for layering.
Norse Projects tapped photographer Paul Hempstead to capture the Travel Light collection in a new campaign. The artistic shoot effortlessly captures the strong sophistication and inherent versatility of the garments on sculptural urban backdrops.
Sophisticated Travel-Friendly Fashion
Norse Projects Boasts the Travel Light Capsule for SS23
Trend Themes
1. Travel-friendly Fashion - The rise in demand for versatile travel-friendly fashion creates opportunities to innovate fabrics and features that cater to on-the-go individuals.
2. Sporty Urban Garments - The combination of sporty and urban designs presents opportunities to create garments that cater to the 'urban-meets-outdoor' environment.
3. Thermore® Ecodown® Insulation - The use of Thermore® Ecodown® insulation creates opportunities to innovate fashion that is both warm and breathable without compromising style.
Industry Implications
1. Fashion and Textile Industry - The fashion and textile industry can capitalize on the demand for versatile and fashionable travel-friendly garments.
2. Outdoor Apparel Industry - The outdoor apparel industry can tap into the crossover of sporty and urban-inspired designs to create garments that cater to both environments.
3. Sustainable Material Industry - The sustainable material industry can innovate warm and breathable materials, such as Thermore® Ecodown®, for use in various applications including fashion and sportswear.