Betabrand has created this stylish piece of women's travel clothing as a wearable alternative to typical airline blankets.
The 'Red-Eye Wrap' sweater is made from a comfy jersey fabric material that offers a number of handy features to make your commute a little easier on you. Although at first glance it appears to look like a typical open cardigan, the sweater comes complete with a convenient built-in eye mask in its design. The garment also features a button closure at the waist, thumb holes on its cuffs, and a number of pockets perfect for storing your valuables or travel documents.
This clever piece of travel clothing is also highly portable. Once you've reached your destination, simply place the sweater into a small sack (that is included) that can easily be stored away when not in use.
Airplane-Friendly Fashions
This Fashionable Piece of Travel Clothing is Both Stylish & Comfortable
Trend Themes
1. Travel-optimized Fashion - Opportunity for fashion designers to capitalize on the ever-growing travel industry by creating comfortable and stylish pieces specifically designed for long commutes.
2. Multi-functional Clothing - Opportunity for designers to create clothes with built-in features like pockets, eye masks, and other convenient accessories.
3. Portable Fashion - Opportunity for designers to create compact and easily packable clothes and accessories that are designed to take up minimal space in luggage.
Industry Implications
1. Fashion Industry - The fashion industry could create collections specifically catered to the growing travel industry, which presents a massive market for travelers seeking comfortable and stylish clothes for trips.
2. Travel Industry - The travel industry could collaborate with fashion designers to create custom clothing that can enhance the flying experience and improve air travel.
3. Retail Industry - The retail industry can identify the travel market as a potential growth opportunity by creating clothing that caters specifically to frequent travelers by providing comfort, versatility, and functionality.