Equipt with exceptional breathability and unparallel functionality, Stone Island's transitional outerwear features top-of-the-line, performance-driven fabrics. GORE-TEX is well-known in the industry as the most durable and breathable waterproof material. The streetwear brand puts the fabric into use with the 'Water Repeller' release, ultimately ensuring that wearers stay warm and dry no matter where they are.
The minimalist transitional outerwear pieces in the collection — from jackets to turtle-neck pullovers, boast a distinctly elegant aesthetic that makes them ideal candidates for the urban environment. For the most part, the silhouettes are kept largely minimalist, with strong red embellishments that are representative of the brand. Stone Island's ultra-functional GORE-TEX collection is lightweight, packable and sealed. For extra comfort and performance-driven construction, the streetwear label adds a Shakedry technology.
Ultra-Versatile Transitional Outerwear
Stone Island's Last Drop Boasts Functional GORE-TEX Pieces
Trend Themes
1. Functional Transitional Outerwear - The use of high-performance fabrics and minimalistic design in transitional outerwear presents an opportunity for brands to focus on functionality and elegance.
2. GORE-TEX Technology - The durability and breathability of GORE-TEX fabric offers a disruptive innovation opportunity for industries in need of performance-driven textiles, such as outdoor apparel and equipment manufacturing.
3. Shakedry Technology - The addition of Shakedry technology to clothing creates an opportunity for brands in the athletic and sportswear industry to offer highly breathable and waterproof fabrics.
Industry Implications
1. Streetwear Fashion - As seen in Stone Island's 'Water Repeller' release, the use of high-performance fabrics and minimalistic design in transitional outerwear presents an opportunity for streetwear brands to offer functional yet stylish clothing.
2. Outdoor Apparel and Equipment Manufacturing - GORE-TEX technology presents a disruptive innovation opportunity for brands in the outdoor apparel and equipment manufacturing industries to offer highly durable, breathable, and waterproof textiles for use in extreme weather conditions.
3. Athletic and Sportswear - The addition of Shakedry technology to clothing creates an opportunity for brands in the athletic and sportswear industry to offer highly breathable and waterproof fabrics that can enhance performance during outdoor activities.