Fashion house DZHUS presents its Transit collection designed for the Fall/Winter 2023 as a homage to the plight of Ukrainian refugees. It features a range of multifunctional apparel that is defined by its clad of pockets throughout. The new capsule features metamorphosing apparel in monochromatic colors that transform from one garment to another. This can be seen on items such as the grey ribbed maxi dress that is detailed with a hood -- this is able to transform into an angular cape simply by adjusting the zippers.
Founder Irina Dzhus explains that "The Transit collection is saturated with symbolism, communicating the painful changes my countrymen had to undergo during the mass evacuation process and their further refugee reality. Having lost everything in multiple cases, our heroic people have managed to preserve their identity."
Metamorphosing Fall-Ready Fashion
DZHUS Presents its New Seasonal Transit Collection
Trend Themes
1. Multifunctional Apparel - There is an opportunity for fashion designers to create apparel that serves multiple purposes and offers convenience to consumers.
2. Metamorphosing Clothing - There is an opportunity for fashion designers to create clothing that transform into different garments, allowing consumers to maximize their wardrobe.
3. Symbolic Fashion - There is an opportunity for fashion designers to use fashion as a form of communication and to create apparel that tell a story or symbolize something.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from incorporating multifunctional features, metamorphosing designs, and symbolic elements in their collections to cater to consumer needs.
2. Textile Industry - The textile industry can profit from designing fabrics that allow multifunctional and metamorphosing apparel to function effectively.
3. Refugee Relief Agencies - Refugee relief agencies can use symbolic fashion as a means of communicating their mission and raising awareness for their cause.