The inclusive lingerie retailer 'Bluestockings Boutique' recently debuted a lookbook that features transgender models and other non-binary individuals. When it comes to mainstream lingerie ads, the majority feature white, cis-gender women of a certain size. This lookbook showcases and celebrates those who identify outside of the gender binary.
The new lookbook features a diverse cast of models, all of whom are LGBTQIA+ identified. Aside from transgender models, the campaign also features individuals of color, plus-size models and a real life couple. The models who volunteered for the shoot did so because they wanted to see people like themselves represented in the media. As a result, the lookbook provides a more inclusive idea of lingerie and those who wear it.
The lookbook demonstrates how retailers are catering to the needs of consumers who identify outside of the gender binary.
Trans-Inclusive Lingerie Lines
This Lookbook Includes Transgender Models & Non-Binary Individuals
Trend Themes
1. Trans-inclusive Fashion - By featuring transgender models and non-binary individuals, retailers can tap into the growing demand for inclusive fashion.
2. Diversity Representation - Brands can disrupt the industry by showcasing diverse models of different sizes, races, and identities in their advertising campaigns.
3. LGBTQIA+ Visibility - There is an opportunity for brands to increase visibility and representation of LGBTQIA+ individuals by featuring them in mainstream fashion campaigns.
Industry Implications
1. Fashion - The fashion industry has the potential to embrace inclusivity and redefine industry standards.
2. Advertising - Advertising agencies can disrupt the status quo by creating campaigns that challenge traditional beauty standards and incorporate diverse models.
3. Media and Entertainment - By featuring diverse individuals in media and entertainment, companies can create a more representative and inclusive narrative.