Amsterdam-based fashion label Daily Paper travels all the way to Cape Town, South Africa to showcase its offerings for Spring/Summer 2018 in its latest 'Transcend Borders' editorial. The editorial production explores the concept of transcending borders and highlights the idea of burgeoning creative and youth movements. The series spotlighting members from the Lesotho's Basotho tribal community by incorporating them into the new lookbook as models.
The new Transcend Borders editorial for Daily Paper sees many different backdrops such as desert-like settings, mountain terrains, and manufactured industrial techniques, all contributing to the concept of breaching through borders. The fashion label expresses that its upcoming seasonal drop aims to embrace the ideal of travel, breaking through cultural constraints, and building meaningful connections.
Candid Cape Town Editorials
Daily Paper Shot its 'Transcend Borders' Editorial in South Africa
Trend Themes
1. Spring/summer 2018 Fashion - Disruptive innovation opportunity: Explore sustainable and ethical fashion practices to meet the growing consumer demand for eco-friendly clothing.
2. Creative and Youth Movements - Disruptive innovation opportunity: Develop platforms and technologies that empower and amplify the voices of underrepresented and marginalized youth communities.
3. Transcending Borders - Disruptive innovation opportunity: Create borderless digital platforms that facilitate cross-cultural exchange and collaboration, promoting global connections and understanding.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate augmented reality (AR) technology into fashion retail to enhance the shopping experience and enable virtual try-ons.
2. Social Media - Disruptive innovation opportunity: Develop AI-powered content moderation tools to combat cyberbullying and hate speech, creating a safer online environment for users.
3. Travel and Hospitality - Disruptive innovation opportunity: Utilize blockchain technology to streamline and secure global travel transactions, making border-crossing processes more efficient and transparent.