Paramount Pictures recently became the first company to create a 'trailer reaction lens' for the Snapchat platform. The 'trailer reaction lens' was created to promote the new 'Top Gun: Maverick' film, and it provides users with an AR filter that is able to record reactions to the trailer. Users are also able to add a pilot helmet to their trailer reaction and share the video with other users on the Snapchat platform.
Paramount Pictures released its 'trailer reaction lens' to users in the United States and Canada, and it will soon be released to the United Kingdom, France, Mexico and more.
Advertising on Snapchat will allow Paramount Pictures to market the movie to younger audiences. Additionally allowing users to send their reactions to others could organically build anticipation for the movie.
AR Social Media Trailers
Paramount Pictures Released a 'Trailer Reaction Lens' on Snapchat
Trend Themes
1. AR Social Media Trailers - Paramount Pictures has created a 'trailer reaction lens' on Snapchat which allows users to record and share their reactions to the movie trailer with an AR filter.
2. Youth-targeted Advertising - Advertising on Snapchat could be a disruptive innovation for movie promoters to reach younger audiences.
3. Organic Marketing - Snapchat's feature that enables users to share their reactions to the movie trailer could create organic marketing opportunities for movie promos to build anticipation.
Industry Implications
1. Movie Promotions - Movie promotions industry can benefit from AR Social Media Trailers by leveraging the innovation to attract younger audiences and create organic marketing opportunities.
2. Social Media Advertising - Social Media Advertising industry can leverage Snapchat AR Trailers as a channel to promote youth-targeted movies with interactive and immersive trailers.
3. Digital Entertainment Industry - Digital Entertainment Industry can leverage AR media trailers as a new medium of advertising and audience engagement.