Gwyneth Paltrow's go-to fitness expert, Tracy Anderson, recently announced that she's teamed up with Barneys New York to launch a new line of exercise apparel.
The Barneys New York x Tracy Anderson collection is produced in Los Angeles and reportedly draws inspiration from Anderson's own personal style. Items in the collection include everything from cropped leggings to scoopback bodysuits. Many of the pieces in the new line have a vintage tilt, with sayings such as 'Love Can Fix' and 'Tabula Rasa.' As Anderson herself explains, the collection was designed not only for fitness classes, but also for daily activities such as running errands. In other words, Anderson's new athleisure line aims to help consumers to feel comfortable both inside and outside of the gym.
Fitness Guru Athleisure Brands
Tracy Anderson is Launching a Line of Fitness Apparel with Barneys
Trend Themes
1. Athleisure Apparel Trend - Opportunity for brands to create fashionable and functional exercise apparel that can be worn beyond the gym.
2. Celebrity-inspired Fitness Lines - Potential for fitness experts and celebrities to collaborate on workout clothing collections, leveraging their personal brand and following.
3. Fitness Fashion for Everyday - Growing demand for fitness apparel that is versatile enough to be worn for various activities throughout the day.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the athleisure trend by incorporating workout clothing collections into their product offerings.
2. Fitness and Wellness - Opportunity for fitness and wellness brands to expand their reach by launching their own lines of athleisure apparel.
3. Celebrity Product Endorsement - Brands can explore partnerships with fitness experts and celebrities to launch exclusive workout clothing lines and tap into their fanbase.