If you're a guy, you may want to forget about photographs of firemen and kittens to look at every day of the year, in favour of something like this tractor calendar. Designed for Bauforum24, a retailer of heavy-duty equipment, this monthly planner features a glorified image of a different macho machine on all 12 pages.
Diggers, dump trucks, utility tractors, loaders and plows make up the broad range of landscaping and construction beasts depicted. Each one is showcased with great detail and color, from angles that demonstrate the powerful tasks that they're carrying out. But to set scenes with increased intensity, dynamism and magnificence, the artist integrated each one into a panorama of sprawling and splendid nature. The tractor calendar illustrates this machinery influencing the great and rugged features of planet Earth.
Glamorized Tractor Calendars
Bauforum24's 2015 Annual Celebrates the Power and Beauty of Machinery
Trend Themes
1. Glitzified Heavy Equipment - There is a growing trend of glamorizing heavy-duty machinery, such as tractors, by showcasing them in calendar form with detailed and colorful artwork.
2. Masculine Landscaping - The popularity of calendars featuring macho machines like diggers, dump trucks, and loaders reflects a trend of celebrating masculine-oriented industries like landscaping and construction.
3. Nature-inspired Industrial Art - The integration of heavy equipment into panoramic landscapes in the tractor calendar demonstrates a trend of creating industrial art that combines the power of machinery with the beauty of nature.
Industry Implications
1. Construction Equipment - The glitzified tractor calendar highlights an opportunity for construction equipment manufacturers to explore new marketing strategies that appeal to a wider audience.
2. Landscaping Services - The trend of masculine landscaping calendars presents a disruption opportunity for landscaping companies to leverage these calendars as promotional material to attract customers.
3. Art and Design - The nature-inspired industrial art displayed in the tractor calendar opens up a market for artists and designers to create custom artwork merging heavy machinery and natural landscapes.