Paneling Chunky Luxe Sneakers

Balenciaga's Track Sneaker Arrives with Multiple Textiles

Luxury fashion house Balenciaga introduces a new iteration of its hiking-themed Track Sneaker in a colorway that spotlights black, green, and reflective 3M accents for the Fall/Winter 2019 season. The Track Sneaker is made up of multiple textiles, informed by rubber, mesh, and faux leather materials that boast an overall technically overlaying upper with cut-out accents.

The uppers are predominantly black to have a muted base before accented with a bold "BALENCIAGA" at the tongue, reflective 3M accents at the rear, typography on the lateral area, and a variety of green at the sole unit. This blends together neon green with the label's 'sage green' color sitting atop a sole unit constructed from rubber materials. To round out the sneakers are glossy black details and white foam at the foundation.
Trend Themes
1. Chunky Sneaker Trend - The popularity of chunky sneakers continues to rise, providing opportunities for brands to create innovative designs.
2. Mixed Material Footwear - Footwear brands are experimenting with combining various materials to create unique and visually striking sneakers.
3. Neon Accents in Fashion - Neon accents are becoming popular in the fashion industry, offering a bold and eye-catching aesthetic.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can take advantage of the chunky sneaker trend and incorporate mixed materials to create high-end, fashion-forward sneakers.
2. Athletic Footwear - Athletic footwear companies can explore incorporating neon accents into their designs to appeal to consumers looking for bold and vibrant sneakers.
3. Footwear Manufacturing - Footwear manufacturers can utilize the trend of mixed materials to develop new production techniques and create innovative designs.

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