Check out those gold teeth grills on the pony! I'm loving this fun 2009 Toyota Matrix ad campaign for the Canadian Prairie Toyota Dealers.
Created by Venture Communications, Toronto, the print ads showcase the arrival of the urban-inspired, 2009 Toyota Matrix to the Prairies. In order to do that, they have some pretty gangster looking animals. In addition to the pony with the pimped out teeth, we have a cow with a band-aid on its cheek, and a sheep with a gangster comb on its head. The cow and sheep play the role very well, with a cold and mean stare into the camera.
I like the art direction which reflects both the urban characteristics of the car and vibe of the Canadian Prairie region.
The creative team includes directors Jon Mychajlyszyn & Art Director Brad Van Schaik, copywriter Klint Davies and graphic designer Marcelle Faucher.
Selling Cars With Gangster Animals
Toyota Matrix 2009 Campaign
Trend Themes
1. Urban-inspired Advertising Campaigns - Explore the opportunity to create bold and unique advertising campaigns that reflect urban characteristics in order to resonate with target audiences.
2. Creative Animal Marketing - Consider incorporating animal imagery and symbolism in marketing campaigns to capture attention and create a memorable brand image.
3. Regional Branding - Tap into the cultural vibes and characteristics of specific regions to create targeted marketing campaigns that engage with local communities.
Industry Implications
1. Automotive - The automotive industry can leverage these trends to create innovative and attention-grabbing advertising campaigns that appeal to modern consumers.
2. Marketing & Advertising - Marketing and advertising agencies can explore new avenues of creativity by incorporating inventive and unique approaches into their campaigns.
3. Regional Tourism - Tourism companies can take inspiration from this campaign and develop strategies to promote regional attractions and experiences in a creative and engaging way.