The latest project from iconic shoe label Converse is a Toy Story collaboration that offers a three-piece capsule surrounding beloved cartoon characters. The collaborative series reinvents three classic Converse silhouettes with details of the Pixar characters. The three reworked silhouettes include the Jack Purcells, the All Star 100 Highs and the All Star 100 Low shoes.
The brand's newest Toy Story collaboration incorporates the cartoon's details and characters into graphic prints and colorways. Colors from Buzz Lightyear's spacesuit form the colorway for the Jack Purcells -- with a white and green canvas, with purple- and red-accented details. The All Star 100 Lows take on a collage pattern with monochromatic sketches of characters such as Woody, Jessie, Mr. Potatohead, Ham, Alien and Slinky. The All Star 100 Highs also boast the collage style, but with a multi-colored prints.
Disney-Imprinted Sneakers
The Converse and Toy Story Collaboration Reworks Classic Sneakers
Trend Themes
1. Character Collaboration Trends - Collaboration with popular cartoons and animations to offer a creative, nostalgic take on classic products.
2. Personalization Trends - Incorporating individuals' favorite characters and designs into products to offer a unique, personalized experience.
3. Graphic Print Trends - Using bold graphic prints as a new way to attract customers, especially those who appreciate unique design and statement pieces.
Industry Implications
1. Fashion Industry - Collaborations with iconic designs and pop culture characters offer endless opportunities for brands to explore new creative ventures.
2. Footwear Industry - Upscaling classic sneaker designs through adding elaborate graphic prints, new colorways and artistic details opens doors for qualitative changes in the footwear industry.
3. Children's & Youth Clothing - Collaboration with entertainment-based designs, graphic prints and bold color schemes could provide an exciting and engaging business opportunity to provide new direction to the Children's Clothing industry.