To celebrate the opening of Selfriges' Toy Shop, it only makes sense that Barbie would make an appearance and that she would be fabulously dressed for the occasion. For this event, Barbie was dressed up by three iconic London fashion brands. Sister by Sibling, Fred Butler and Nasir Mazhar each designed five custom outfits for the Barbie dolls.
The designer Barbie clothes ranged from chic and sporty to voluminous and origami-inspired. These one-off Barbies are packaged in exclusive boxes and will retail for about $180. This is a wonderful way to celebrate London's talented fashion designers. Since the new Toy Shop will feature a dedicated Barbie section, it is unlikely that any of the others will be as well-dressed as these gorgeous dolls.
Tribute Designer Dolls
To Celebrate Selfriges' New Toy Shop, Designers Dressed Up Barbie
Trend Themes
1. Custom Designer Dolls - Creating limited edition, one-off dolls dressed up by fashion designers for exclusive retail.
2. Celebrity Toy Endorsements - Partnering with famous individuals to create exclusive toy collections for retail.
3. Luxury Toy Experiences - Creating high-end, luxury toy experiences in-store through limited edition collections.
Industry Implications
1. Toy Manufacturing - Collaborating with fashion designers to create exclusive, high-end toy collections for retail.
2. Fashion Design - Partnering with toy manufacturers to design one-of-a-kind outfits for limited edition dolls.
3. Retail - Offering bespoke and exclusive toys to elevate customer experience in-store.