Toy Like Me is a viral Facebook campaign started by two deaf mothers who were looking to diversify the toy industry in more meaningful ways. The hashtag was brandished proudly by supporters and culminated in a new line by The Makies. The company decided to create three dolls with disabilities in an attempt to be more inclusive of all children in the world. 3D Print writes, "There is a validation of self that exists as a foundational part of The Makies dolls that made them the perfect place to start."
The Toy Like Me line includes hearing aids and predominant birthmarks. Matthew Wiggins, CTO of MakieLab, says, "It’s fantastic that our supercharged design and manufacturing process means we can respond to a need that’s not met by traditional toy companies."
Inclusive Disability Dolls
The Toy Like Me Campaign Spurs The Makies to Create More Diverse Dolls
Trend Themes
1. Inclusive Toys - Opportunity for toy companies to create diverse and inclusive toys that represent all children.
2. Disruptive 3D Printing - 3D printing technology enables the rapid and customizable production of toys, allowing companies to meet specific customer needs.
3. Socially Driven Marketing - The Toy Like Me campaign demonstrates the power of social media in driving awareness and demand for inclusive products.
Industry Implications
1. Toy Manufacturing - Toy companies have the opportunity to disrupt the industry by creating more diverse and inclusive products.
2. 3D Printing - The 3D printing industry can support the production of customizable toys that cater to specific needs and demographics.
3. Social Media Advertising - Social media platforms can be utilized to promote inclusive toys and reach a wider audience of socially conscious consumers.