Tower 28 unveiled four tinted lip balms to ensure lips remain luscious and soft for a dewy appearance. Formulated with ingredients like beeswax and shea butter, the JuiceBalm Lip Balms are an explosion of hydration that are friendly for sensitive skin types.
Fragrance-free and developed without the use of synthetic fragrances or oils, the JuiceBalm Lip Balms are vegan-certified and uphold the brand's values towards clean beauty. Instead, the Tower 28 has opted for giving the lip balms delicious names such as Drink or Squeeze, playing on the theme of 'juice.' And unlike many lip products that carry extensive shades and options, the JuiceBalm Lip Balms come in two sheer shades and two pigmented shades with a focus on finish and the benefits of using hydrating lipsticks.