Tower 28 unveiled four tinted lip balms to ensure lips remain luscious and soft for a dewy appearance. Formulated with ingredients like beeswax and shea butter, the JuiceBalm Lip Balms are an explosion of hydration that are friendly for sensitive skin types.
Fragrance-free and developed without the use of synthetic fragrances or oils, the JuiceBalm Lip Balms are vegan-certified and uphold the brand's values towards clean beauty. Instead, the Tower 28 has opted for giving the lip balms delicious names such as Drink or Squeeze, playing on the theme of 'juice.' And unlike many lip products that carry extensive shades and options, the JuiceBalm Lip Balms come in two sheer shades and two pigmented shades with a focus on finish and the benefits of using hydrating lipsticks.
Colorful Hydrating Lip Sticks
Tower 28 Introduces JuiceBalm Lip Balms
Trend Themes
1. Clean Beauty Movement - Consumers increasingly seek beauty products free from synthetic fragrances and oils, fostering innovation in ingredient transparency and formulations.
2. Sensitive Skin Solutions - Products specifically formulated for sensitive skin are gaining traction, prompting brands to explore gentler, non-irritating ingredients.
3. Vegan-certified Cosmetics - The rise in vegan-certified beauty products reflects a growing demand for cruelty-free alternatives, challenging brands to develop efficacious, animal-free options.
Industry Implications
1. Skincare - The skincare industry is expanding to include formulations that protect and hydrate sensitive skin, driving innovation in mild and effective ingredients.
2. Cosmetics - Cosmetic brands focusing on clean and vegan-certified formulations are carving out a niche market, pushing for broader adoption of sustainable beauty practices.
3. Health and Wellness - With increased awareness of product ingredients, there is a growing intersection between health and wellness and the beauty industry, leading to the creation of products that enhance both appearance and health.