Toufayan Bakeries have announced it will be honoring Breast Cancer Awareness Month with specially marked packaging as part of an initiative to raise funds and awareness. The specially marked packages of the bakery brand's products feature a variety of pink details along with the recognizable pink ribbon to further enhance their visibility. The initiative will also see the brand donating a protein of the sale proceeds of the 300,000 specially marked packages sold to support breast cancer research.
Vice President of Marketing Karen Toufayan commented on the Toufayan Bakeries Breast Cancer Awareness Month initiative saying, "Part of our culture at Toufayan is giving back. Each year we choose initiatives that are close to our hearts and the hearts of our employees. Everyone knows someone impacted by a breast cancer diagnosis, so choosing to continue to support those fighting breast cancer and the survivors, research and education was an easy decision."
Cancer Awareness Bakery Branding
Toufayan Bakeries are Honoring Breast Cancer Awareness Month
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