This new Touchstone Essentials packaging is being launched by the nutritional supplement brand as part of its initiative to shift towards more sustainable solutions. The brand will see it shifting from plastic canisters for its organic superfood powder supplements to bio-PPE, which will reduce the brand's carbon footprint and the amount of virgin plastic being used.
The packaging update is being achieved through a partnership with Grounded and leverages the packaging producer's SugarFlex bio-based non-GMO technology. Consumers will be able to observe the change across the Touchstone Essentials packaging Super Green Juice, Organic Super Protein and Organic Super Fiber. The update comes as part of the brand's continued commitment towards a more sustainable future, and commitment to increased visibility with production, supply chain and life cycle impact of its products.
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Trend Themes
1. Sustainable Packaging - Brands are shifting towards more sustainable packaging solutions to reduce their carbon footprint and the use of virgin plastic.
2. Bio-based Materials - Bio-PPE technology is being leveraged to create packaging made from bio-based non-GMO materials.
3. Increased Visibility - Brands are prioritizing increased visibility into their production, supply chain, and product life cycle impact.
Industry Implications
1. Nutritional Supplements - The nutritional supplement industry is adopting sustainable packaging solutions to align with consumer demand for environmentally friendly products.
2. Packaging Production - Innovations in bio-PPE technology are disrupting the packaging production industry by providing an alternative to traditional plastic packaging.
3. Sustainable Supply Chain - Brands are focusing on improving the sustainability of their supply chain by considering the environmental impact of packaging materials and processes.