Created by Santiago-based ad agency Grey, the Toto 3 campaign was art directed by Fernando Muñoz and Miguel Angel Cerdeira with creative direction by Carlos Guerra Oviedo. Illustrated by Lamanoestudio, the posters are minimal, colorful and funny.
The Toto 3 campaign shows that people are still people no matter how much money they have. Nevertheless, it provides a funny twist with the tag line, "The same problems, with more money." This statement implies that everything is made better with money, especially when it comes to everyday setbacks like a broken light bulb or stepping in chewing gum -- common events that are entirely unavoidable. First and foremost, lottery winners can now afford to pay someone else to take care of these problems.
Everyday Problem Lotto Ads
The Toto 3 Campaign Shows Common Setbacks are Easier With Money
Trend Themes
1. Money and Common Setbacks - The Toto 3 campaign highlights the opportunity for the financial industry to provide solutions for everyday setbacks that can be solved with money.
2. Humorous Minimalist Advertising - The Toto 3 campaign shows the potential for more minimalist and humorous advertising in the marketing industry.
3. The Psychological Benefits of Money - The Toto 3 campaign suggests opportunities for the psychology and counseling industry to explore the effects of money on people's well-being.
Industry Implications
1. Finance - The finance industry could provide solutions for everyday setbacks that can be solved with money such as a broken light bulb or stepping in chewing gum.
2. Marketing - The Toto 3 campaign demonstrates the potential for more minimalist and humorous advertising techniques in the industry.
3. Psychology - The Toto 3 campaign highlights the potential for the psychology industry to explore the effects of money on people's well-being.