The Tostitos Habanero chips have been unveiled by the brand as its spiciest corn chip yet that will provide snackers with a distinctly hot option to enjoy with their favorite dips. The chips are seasoned using real habanero pepper and feature a round, bite-sized shape that is capable of being easily crunched on its own or for scooping up a serving of guacamole. The chips are being launched now on grocery store shelves nationwide in 11-ounce bags priced at $4.29 each.
The Tostitos Habanero chips are being launched alongside the 'For the Love of Chips and Dip and...' campaign that stars Kate McKinnon and Dan Levy. The campaign focuses on the various experiences that are likely to take place as friends start to get together once again.
Habanero-Flavored Corn Chips
The Tostitos Habanero Chips are Perfect for Pairing with Guacamole
Trend Themes
1. Spicy Snacks - The trend towards spicier snack options, like the Tostitos Habanero chips, creates opportunities for introducing new variations of classic snacks with new and exciting flavor profiles.
2. Pairing Food and Marketing Campaigns - Marketing campaigns that pair certain foods with specific activities, like the Tostitos 'For the Love of Chips and Dip and...' campaign, present opportunities for companies to create unique and engaging brand experiences.
3. Convenient Snacking - The Tostitos Habanero chips' bite-sized shape presents opportunities for companies to develop custom snack designs that are easy to eat on-the-go.
Industry Implications
1. Snack Food - Companies in the snack food industry can leverage the trend towards spicier snack options to develop new and exciting flavors of classic snacks.
2. Marketing and Advertising - The use of food in marketing campaigns, like Tostitos' 'For the Love of Chips and Dip and...' campaign, opens opportunities for creativity and experimentation when creating brand experiences.
3. Packaging and Convenience - The Tostitos Habanero chips' round, bite-sized shape is an example of how companies in the packaging industry can develop custom designs that are convenient for on-the-go snacking.