The Tory Burch Fall/Winter 2014/2015 campaign draws attention to the label's fun loving approach to fashion. Models Camille Rowe, Sara Blomqvist and Xiao Wen frolicked in a garden while displaying the brands current line, displaying both the apparel and their apparently effortless approach to feminine style.
At the heart of this Fall/Winter 2014/2015 collection is versatility. The pieces displayed in these advertisements feature frumpy floor-length dresses tied at the waist, short patterned two-piece suits, mini skirts with funky prints and edgy knee-high socks.
A 1970s vibe abounds these items. The placement of muted maroon, green and brown shades upon kaleidoscope designs echoes the decade. At the same time, scholastic school girl designs make the apparel appropriate for fall.
Frolicking Fashion Campaigns
The Tory Burch Fall/Winter 2014/2015 Advertisements Feature Hijinks
Trend Themes
1. Versatile Fashion - The Tory Burch Fall/Winter 2014/2015 collection showcases the trend of versatile fashion, providing opportunities for brands to create multi-functional clothing items.
2. Retro Revival - The 1970s-inspired designs in the Tory Burch Fall/Winter 2014/2015 campaign highlight the trend of retro revival, allowing brands to tap into nostalgic styles.
3. Playful Advertising - The frolicking fashion campaign by Tory Burch exemplifies the trend of playful advertising, suggesting brands to incorporate light-heartedness and humor in their marketing strategies.
Industry Implications
1. Fashion Retail - The versatile fashion trend presented by Tory Burch offers opportunities for fashion retailers to enhance their product offerings and appeal to a wider customer base.
2. Creative Advertising - The playful advertising trend showcased in the Tory Burch campaign presents opportunities for creative advertising agencies to develop innovative campaigns that stand out from the competition.
3. Retro Fashion - The retro revival trend displayed in the Tory Burch Fall/Winter 2014/2015 collection opens new avenues for retro fashion brands to capitalize on the nostalgic fashion preferences of consumers.