The Topshop x Adidas Originals collection solidifies the sports brand as a lifestyle brand as well. From collaborations with Stella McCartney to Jeremy Scott, this is perhaps one of the more accessible lines. Not to mention that the designs are youthful and casual with a fun feminine twist that will bring a nice touch of sporty chic to any spring and summer wardrobe.
The bespoke prints that adorn the pieces making up the Topshop x Adidas Originals collection are inspired by the London landscape, which is only natural for the homegrown fashion label. The capsule line is made up of 20 pieces and boasts everything from a graffiti-like tracksuit, colorful shorts and tees as well as the sports brand's signature three-striped trainers including 'Superstar,' 'TEch Super' and 'Mattitude' in punchy patterns.
London Landscape-Inspired Sportswear
The Topshop x Adidas Originals Collection is Punchily Pretty
Trend Themes
1. Landscape-inspired Sportswear - Opportunity for incorporating unique prints and patterns inspired by natural or urban landscapes into sportswear collections.
2. Collaborative Marketing - Creating partnerships between fashion labels and sports brands to bring together different aesthetics and reach a wider audience.
3. Youthful and Casual Designs - Meeting the demand for sporty-chic clothing that appeals to younger consumers with a more relaxed and fun design aesthetic.
Industry Implications
1. Fashion - Fashion brands can tap into landscape-inspired sportswear to attract customers looking for unique and visually appealing clothing.
2. Sportswear - Sportswear companies can explore collaborations with fashion labels to expand their product offerings and appeal to a broader customer base.
3. Marketing and Advertising - Marketing agencies can assist in creating collaborative campaigns that highlight the combination of fashion and sports in a visually stunning way.