As the face of the Topshop Spring 2010 Denim Collection, model Anatasia Kuznetsova seems to work un-put-together looks in perfect form. Styled by Katie Shillingford, the brunette poses in loose sweaters, acid-washed jeans and tiny-laced bras.
The hobo chic looks are definitely hot for spring, and what better way to show off the lax looks than to work a fresh makeup-less face and undone hair? Captured by Ben Toms, Topshop seems to be right on point with spring’s denim craze.
Hobo Chic Campaigns
Topshop Spring 2010 Denim Ads Are a Fashionable Mess
Trend Themes
1. Hobo Chic Fashion - Opportunity for fashion brands to create campaigns featuring relaxed, un-put-together looks.
2. Makeup-less Beauty - Potential for beauty brands to promote natural, fresh-faced looks.
3. Denim Craze - Chance for denim industry to capitalize on the popularity of acid-washed jeans and loose sweaters.
Industry Implications
1. Fashion - Fashion retailers can embrace the hobo chic trend and incorporate it into their collections.
2. Beauty - Beauty companies can cater to the growing demand for natural, minimal makeup looks.
3. Denim - Denim manufacturers and retailers can leverage the rising popularity of acid-washed jeans and relaxed denim styles.