When it comes to calendars given out by companies, they are often cheaply made and incredibly corny; that is not the case when it comes to the topographic calendar designed for Land Rover. Taking an artistic approach to the promotion of off-roading, people won't even suspect that the topographic calendar was created with this type of message until spying the Land Rover logo tucked neatly in the corner.
Designed by art director Zeynep Orbay of TBWA Istanbul, topographic calendar is a 3D take of a traditional topographical map, which allows for each separate piece of paper making up the organic levels to be peeled off with every passing day. Hopefully they create a similarly unique calendar for next year.
Sculptural Topographic Calendars
Land Rover Promotes Off-Roading in a Chic and Artistic Way
Trend Themes
1. Topographic Calendars - Companies can create artistic and unique calendars using topographical designs to promote their brand and message.
2. 3D Printed Calendars - Calendars can be created using 3D printing technology, allowing for customizable and intricate designs.
3. Interactive Calendars - Calendars can be designed with interactive features, bringing a new level of engagement and excitement to the traditional item.
Industry Implications
1. Automotive Industry - Automotive companies can use artistic and unique calendars to promote their brand and off-roading activities.
2. Advertising Industry - Advertising agencies can create innovative and attention-grabbing promotional materials using non-traditional calendar designs.
3. Stationery Industry - Stationery companies can explore new designs and techniques to elevate traditional paper calendars into creative and artistic pieces.