Topgolf Callaway Brands Corp. has announced a multiyear strategic partnership with Visa, aimed at enhancing customer experiences across its brands like Topgolf, Callaway, and TravisMathew. This collaboration will introduce co-promotional opportunities and specific benefits for Cash App cardholders, starting with special offers this summer at Topgolf locations.
Topgolf Callaway Brands' President and CEO, Chip Brewer, highlighted the alignment with Visa:" This strategic partnership underscores the strength of our entire family of brands, highlighting both our ongoing growth and influence on the modern golf industry."
The partnership is designed to improve the digital engagement for over 24 million U.S. Cash App cardholders by offering gameplay perks, early reservation access, co-branded sponsorships, and exclusive event invitations at U.S. Topgolf venues. Additionally, the partnership includes the Topgolf Block Party Challenge, running from June 10 to July 31, 2024, where players have a chance to win $50,000 by participating in the new Block Party game at any U.S. Topgolf venue.