The much anticipated Top Spin 3 by 2K Sports which will be released on May 20, 2008 features the likenesses of tennis superstars Roger Federer, James Blake, Maria Sharapova and Andy Roddick and promises a more realistic tennis experience.
Three other iconic tennis players: Boris Becker, Bjorn Borg and Monica Seles make their first appearance in a next-generation video game in Top Spin 3.
During a special event on March 26th, the hottest tennis sensations including Maria Sharapova and James Blake played Top Spin 3 featuring their own likenesse (watch above video.)
Top Spin 3 will be available for Xbox 360, PLAYSTATION 3, Wii, and Nintendo DS.
Animated Tennis Pros
Roddick, Federer & Sharapova in Top Spin 3
Trend Themes
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2. Celebrity Endorsements in Gaming - Disruptive innovation opportunity to feature famous athletes in video games to enhance player engagement.
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Industry Implications
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3. Technology and Gaming Consoles - Opportunity to develop cross-platform gaming technologies and software for enhanced gaming experiences.