Etain Wilday studied apparel design at the Art Institute of Portland. Inspired by theater, the pieces featured in the gallery are part Oliver Twist, part Mad Hatter. Top hat fashion is always going to be dramatic; no one mundane wears a top hat.
Wilday seeks to bring some of the "whimsy" of theater to the world of fashion. Top hat fashion is a good start to that. Check out his portfolio for more.
Implications - The rise in popularity of theatrical fashion demonstrates the importance of this niche market in the fashion industry as a way to counteract the unwavering prominence of simple, understated fashions in recent years. Businesses can benefit by providing customers with unique and unconventional products that are still visually appealing.
Dandy Wear for Women
Etain Wilday Brings Back Top Hats and Knickers
Trend Themes
1. Theatrical Fashion - The rise in popularity of theatrical fashion creates opportunities for businesses to offer unique and unconventional products that are visually appealing.
2. Niche Markets - The importance of niche markets in the fashion industry highlights the potential for businesses to cater to specific customer needs and preferences.
3. Counteracting Understated Fashions - The prominence of simple and understated fashions in recent years presents an opportunity for businesses to stand out by providing more dramatic and attention-grabbing fashion options.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the rise of theatrical fashion by offering unique and visually captivating clothing items.
2. Apparel Design - Apparel designers can explore the niche market of theatrical fashion to create unconventional and eye-catching clothing pieces.
3. Accessories - The demand for top hats and other theatrical fashion accessories presents an opportunity for businesses to specialize in producing and selling unique accessories that cater to this market.