Captain Planet would shed a tear if he saw the new Tony Alva Vans. Vans has collaborated with Alva to remix his classic shoe with Earth-friendly materials and the results look pretty good from where I'm sitting.
The new Tony Alva Vans are made from all sorts of Earth-first materials, from water-based adhesives to recycled PET. These shoes look pretty sweet too and are perfect for anybody who wants to go green but still look cool at the same time. These sweet shoes can be seen in the gallery above and they should hit shelves soon. If you love Earth you shall buy them.
Captain Planet-Approved Kicks
The New Tony Alva Vans Sneakers are All Green, All the Time
Trend Themes
1. Sustainable Footwear - Creating sneakers using Earth-friendly materials and manufacturing processes presents an opportunity for disruptive innovation in the footwear industry.
2. Eco-conscious Collaboration - Collaborations between fashion brands and environmental activists present an opportunity for disruptive innovation in the fashion industry by combining style with sustainability.
3. Eco-fashion Movement - The growing demand for environmentally-friendly fashion products creates disruptive innovation opportunities in the fashion industry, particularly in the footwear sector.
Industry Implications
1. Footwear Manufacturing - The use of Earth-first materials and eco-friendly manufacturing processes in the production of sneakers presents disruptive innovation opportunities in the footwear manufacturing industry.
2. Fashion Retail - Fashion retailers can capitalize on the trend of eco-conscious collaboration by offering sustainable fashion products that appeal to environmentally-conscious consumers.
3. Sustainable Fashion - The eco-fashion movement provides opportunities for disruptive innovation in the fashion industry, particularly in the development and promotion of sustainable footwear.