Tommy Hilfiger's denim line taps inspiration from history with its new Tommy Jeans Spring/Summer 2018 collection. The apparel series embodies an all-American aesthetic whilst exuding nostalgia through vintage-inspired pieces that pay an homage to the 90s. The denim line re-imagines classic looks that recall "heritage workwear" and Formula One race apparel.
Tommy Jeans Spring/Summer 2018 maintains its signature pieces -- cropped denim jeans and rolled denim shorts. The nostalgic streetwear pieces in the upcoming collection feature details such as bold graphic text, stripe details and the brand's classic bold colors of navy blue, bright blue and red. In an additional nod to the 90s aesthetic, the collection includes fanny packs, crew socks, sandals and bucket hats.
Vintage American-Influenced Denim
Tommy Jeans' Spring/Summer 2018 Taps into Nostalgic Memories
Trend Themes
1. Nostalgic Streetwear Fashion - Combining vintage style with modern fashion for a unique wardrobe look.
2. Retro-inspired Denim Designs - Revamping classic denim styles from the past with a modern twist.
3. Heritage Workwear-influenced Apparel - Incorporating vintage workwear styles and functionality into modern fashion designs.
Industry Implications
1. Fashion and Apparel - Exploring new ways to combine classic and modern styles to create unique clothing designs.
2. Textile and Fabric Manufacturing - Developing creative ways to integrate vintage and modern fabric materials to create high-quality apparel products.
3. Retail and E-commerce - Keeping up with the changing fashion trends and incorporating them in marketing and advertising strategies for higher sales.