Tommy Hilfiger's Tommy Jeans Fall 2020 collection celebrates 90s nostalgia while also focusing on sustainability. The collection "builds on Tommy Hilfiger’s ongoing sustainability mission to create fashion that Wastes Nothing and Welcomes All." Its sustainability initiative zones in on innovative materials along with production and manufacturing methods that contribute to a low carbon footprint.
Consisting of menswear and womenswear with a retro feel, the collection spotlights retro logo-adorned denim jackets, jeans and printed puffer jackets. Oversized plaid shirts, hoodies and expressive knitwear pieces are also featured, speaking to Gen Z consumers' desire for remixed versions of vintage-inspired pieces with a graphic look.
The Tommy Jeans Fall 2020 collection is now available for purchase at the tommy.com web shop.
Remixed 90s Streetwear
The Tommy Jeans Fall 2020 Campaign is Nostalgic
Trend Themes
1. 90s Nostalgia in Fashion - Opportunity for brands to tap into the nostalgia trend by creating remixed versions of vintage-inspired pieces with a modern twist.
2. Sustainable Fashion - Potential for brands to focus on innovative materials and sustainable production methods to reduce carbon footprint and meet consumer demand for eco-friendly fashion.
3. Graphic Streetwear - Opportunity for brands to cater to Gen Z consumers' desire for bold and expressive streetwear with graphic designs and logo-adorned clothing.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage the trend of 90s nostalgia and sustainable practices to create cutting-edge collections and appeal to eco-conscious consumers.
2. Textile and Material Manufacturing - Companies in this industry can invest in research and development of innovative and sustainable materials for fashion and apparel brands.
3. E-commerce - Online retailers can capitalize on the popularity of remixed 90s streetwear by offering a wide range of collections and providing convenient and accessible shopping experiences for customers.