The Tom Ford SS12 lookbook puts aside the dapper Brit boy look for a more Casanova-inspired persona. Although still dashing from head to toe, there is a lady killer charm that oozes out of model Mathias Bergh's pores. Like an affluent, Italian playboy, Bergh's style is a throwback to the 50s and 60s.
Shot by the multi-talented designer himself, the Tom Ford SS12 lookbook has a candid and sensual appeal that would make Terry Richardson proud. Nevertheless, in place of grittiness, these shots are incredibly refined. The star's smoldering sexiness is simply a result of his demeanor, not his lack of clothing or provocative poses -- although his co-star does help in that department. The catalog is filled with Ford's signature tailoring, large ties and aviators.
Affluent Casanova Catalogs
The Tom Ford SS12 Lookbook Features Dapper Lady Killer Fashion
Trend Themes
1. Casanova-inspired Fashion - Opportunity to create clothing lines or marketing campaigns that capture the lady killer charm of 50s and 60s Casanova style.
2. Candid and Sensual Lookbooks - Opportunity for designers to create more candid, sensual lookbooks that emphasize refined sexiness over provocative poses.
3. Signature Tailoring Styles - Opportunity to innovate on classic tailoring styles with modern twists or sustainability initiatives.
Industry Implications
1. Fashion and Apparel - These trends have the potential to disrupt the fashion and apparel industry by changing consumer preferences and design inspirations.
2. Photography and Advertising - Opportunity to disrupt the photography and advertising industries by prioritizing candid and sensual aesthetics over traditional techniques.
3. Sustainability and Ethical Fashion - Opportunity for the fashion industry to merge classic tailoring styles with sustainable and ethical practices to create eco-friendly fashion lines.