The Tom Ford Spring 2012 menswear lookbook is shamelessly racy. While the focus is on the clothing pieces, attention is also drawn to a female model who is found alongside the images. This woman is clad in revealing clothing, often barebacked. The sensual undertones are apparent here, displaying a sensual approach to the line.
The Tom Ford label is known for its mix of European motifs with expert tailoring. These suits display this exact mix, only with a new wide-brimmed feature. Many of the trousers follow a relaxed style, presenting a contrast to the common preference for slim male fits. The three-pieced packages also offer formal and casual looks, and despite the scandalous appeal of the lookbook, the brand’s panache for style and class is apparent.
Suggestive Suit Ads
The Tom Ford Spring 2012 Men's Lookbook is Racy
Trend Themes
1. Racy Fashion Advertising - There is an opportunity for brands to push the boundaries of traditional fashion advertising by incorporating more provocative and sensual elements.
2. Relaxed Fit Trousers - The trend of relaxed-style trousers provides opportunities for clothing brands to offer alternative options to the slim-fit styles commonly seen in the male fashion industry.
3. Mixing European Motifs with Tailoring - The combination of European motifs and expert tailoring presents an opportunity for designers to create unique and sophisticated clothing that stands out in the market.
Industry Implications
1. Fashion Advertising - The fashion advertising industry can adapt by exploring more daring and sensual approaches to promote clothing brands.
2. Men's Fashion - The men's fashion industry can capitalize on the trend of relaxed-fit trousers by offering a wider variety of options to cater to different customer preferences.
3. Designer Clothing - Designers can leverage the trend of mixing European motifs with expert tailoring to create unique and high-end clothing collections that appeal to sophisticated consumers.