The Todd Snyder x Timex Art of Pride watch is a celebratory timepiece created in collaboration between the designer and the iconic watch brand that will offer wearers with a chromatic way to mark Pride Month. The watch draws design inspiration from the Rainbow Flag created by Gilbert Baker, but displays the colors in a completely unexpected manner. The timepiece has a rotating design that uses a multicolored dial in order to have the colors change when they overlap to create visual intrigue and proudly display as many shades of the flag as possible.
The Todd Snyder x Timex Art of Pride watch is priced at $199, and will see $10,000 of the proceeds from the sale of the timepiece being donated to the Sylvia Rivera Law Project and the Rainbow Railroad Foundation.
Supportive Pride-Celebrating Timepieces
The Todd Snyder x Timex Art of Pride Watch is Chromatic
Trend Themes
1. Pride-inspired Timepieces - Opportunities to create colorful, celebratory watches whose sales will benefit Pride organizations
2. Rotating Color Displays - Innovations in rotating design for watches showcase different colors in unexpected ways
3. Chromatic Accessories - Creating chromatic accessories like watches that display the colors of the rainbow in unique and interesting ways, especially for Pride Month
Industry Implications
1. Fashion and Accessories - Fashion brands have opportunities to support LGBTQ+ organizations through the sale of limited-edition Pride-inspired accessories like watches
2. Watch Manufacturing - Manufacturers can create rotating designs and colorful displays for watches that offer consumers a unique way of displaying their support for causes like Pride Month
3. Non-profit Organizations - Non-profits supporting causes like LGBTQ+ rights can partner with brands to create limited-edition merchandise to benefit their organizations